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MARKETING AND THE INTERNET: A RESEARCH REVIEW
forthcoming).2 Patrick Barwise is Professor of Management and Marketing and Chairman of the Future MediaResearch Programme at London Business School. Anita Elberse is a PhD student at the Future MediaResearch Programme at London Business School.

MOTI Home
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MARKETING AND THE INTERNET:
Future Media Research Programme MARKETING AND THE INTERNET: A RESEARCH REVIEWFuture Media Working Paper No. 01-801 Version 1.3 May 2002 Patrick Barwise, Anita Elberse and Kathy Hammond To be published in Weitz, B and R. Wensley, Eds.

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